Arts, Audio/Video Technology, and Communications
The Arts, Audio/Video Technology, and Communications career cluster encompass a diverse range of creative and media-related fields. This cluster is ideal for individuals with a passion for artistic expression, technology, and communication, as it offers various opportunities to work in industries that involve visual arts, multimedia, performing arts, and communication technologies.
Career Options
Education and training in this cluster can vary depending on the specific field of interest. Some careers may require formal education from universities, art schools, or specialized technical institutions, while others may value practical experience and a strong portfolio. Here’s an elaboration on the key components and careers within this cluster:
This aspect includes careers in traditional and digital visual arts, such as painting, drawing, sculpture, graphic design, photography, and digital media. Professionals in this field may work as artists, illustrators, photographers, or graphic designers, creating visual content for various purposes, including advertising, publications, and digital media.
The performing arts encompass careers in theater, dance, music, and other live performances. Professionals in this field include actors, dancers, musicians, directors, choreographers, and stage technicians.
This aspect centers around careers in journalism, public relations, advertising, and media communications. Professionals in this field may work as journalists, reporters, editors, public relations specialists, advertising executives, or media analysts.
Careers in broadcasting and radio involve working as radio hosts, news anchors, producers, and technicians. Professionals in this field deliver news, entertainment, and information through radio and television broadcasting.
This segment focuses on careers in film and video production, including directors, cinematographers, screenwriters, and film editors. It encompasses various roles in the filmmaking process, from pre-production to post-production.
Careers in publishing and printing include editors, proofreaders, book designers, and printing technicians. Professionals in this field work on the production and distribution of printed materials, such as books, magazines, and newspapers.
With the rise of digital marketing and social media, there are careers in this cluster that involve managing online presence, creating digital content, and implementing marketing strategies on various social media platforms.
This area focuses on careers related to audio and video production. Jobs may include audio engineers, video editors, sound designers, and broadcast technicians who work on projects ranging from films and TV shows to commercials and podcasts.
Industry-Recognized Credentials (IRCs)
In the Arts, Audio/Video Technology, and Communications career cluster, Industry Recognized Credentials (IRCs) can provide individuals with valuable certifications that validate their skills and knowledge in specific areas. These credentials can enhance their employability and demonstrate their expertise to potential employers. Here are some examples of IRCs relevant to this career cluster:
SBE offers various certifications for broadcast and media professionals, such as Certified Broadcast Technologist (CBT) and Certified Audio Engineer (CEA).
This certification, offered by the International Association for Radio, Telecommunications, and Electromagnetics (iNARTE), is relevant for video engineers working in the broadcast and media industry.
Offered by Avid, this certification is for audio professionals who work with Avid’s Pro Tools software, commonly used in audio recording and production.
Although not specific to the arts and media industry, CCNA certification can be valuable for professionals working with networked audio and video systems.
Offered by Adobe, this certification validates proficiency in using Adobe software such as Photoshop, Illustrator, InDesign, Premiere Pro, and others, which are widely used in various creative industries.
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